Lifters

Ideal For:

• Newsletter subscribers

• Past clients, fans, or curious professionals not yet ready to commit to paid membership

Primary Goal:

• Build trust, showcase value, and gently nurture them toward Ascend membership

Key Needs:

• Education and inspiration

• Clarity on how Sisyphus HR can help

• Low-barrier ways to engage

Engagement Features:

• Access to the “Lifters Lounge” — a free discussion space or newsletter archive hub

• Monthly “Lifter Live” Q&A or fireside chat with Melanie (e.g., 30 mins on HR trends, transformation journeys)

• “Tool of the Month” preview (1 free download from member library)

• Invite to public-facing podcast episodes and events

• Progress Tracker: “Your Lift-Off Path” → visual roadmap guiding them toward the Pathfinder tier